GB News polling shows Labour's Red Wall is CRUMBLING as voters' ‘regret’ EXPOSED

Local elections have shown us a Reform revolution, says Matthew Goodwin
GB News
Eliana Silver

By Eliana Silver


Published: 09/05/2025

- 22:30

These findings reflect broader national trends that played out in the May 1 local elections

Labour's Red Wall is starting to crack as Sir Keir Starmer's mandate shows increasing signs of "fragility", new polling shared exclusively with GB News has revealed.

A week after Reform UK’s shock victories in the 2025 Local Elections, new polling data shared with the People's Channel has revealed a sharp rise in political disillusionment - particularly among Labour voters.


Research commissioned by IRR International and conducted by Savanta for GB News surveyed 2,111 UK adults between April 25 and April 28, and shows Labour voters are more likely than any other political group to regret the choice they made in the 2024 General Election.

Just 64 per cent of Labour supporters feel confident in their vote, compared with 83 per cent of Conservative and Liberal Democrat voters, and 81 per cent of those who backed Reform UK.

Voters' remorse graph

Labour voters are more likely than any other political group to regret the choice they made in the 2024 General Election

GB NEWS

However, a striking 29 per cent of Labour voters now believe they made the wrong decision at last year's June election.

This figure is nearly double the proportion among Conservative voters (14 per cent) and more than twice that of Liberal Democrats (12 per cent).

The findings reflect broader national trends that played out in the May 1 local elections, where Labour lost ground in several councils and Reform made significant inroads.

WHAT DID YOU THINK OF REFORM'S SWEEPING VICTORY IN THE LOCAL ELECTIONS? CLICK HERE TO TELL US IN THE COMMENTS

Durham County Council, which has been under the control of the Labour Party continuously since 1925 (with the exception of a NOC coalition since 2021), saw a seismic political upset when the unitary authority fell totally to a new political party.

Darren Grimes / Nigel Farage

One of the most symbolic victories came in County Durham, where political commentator and former GB News presenter Darren Grimes won a Reform council seat from Labour

PA

Some 65 Reform councillors were elected to the County Council, marking a landmark loss for Labour, which went from 53 seats in 2021 to just four last week.

Political commentator and former GB News presenter Darren Grimes was one of the 65 who won a Reform council seat from Labour.

Speaking to GB News about the exclusive polling results, Grimes said: "This poll confirms what I’ve been hearing on the doorstep in County Durham: voters feel mugged off.

"They backed Labour hoping for change and got migrants next door, freezing grandparents, and foreclosure for family farms."

\u200bDurham County Council composition following Local Elections 2025

Durham County Council composition following Local Elections 2025

WikiCommons

"Starmer’s lot are obsessed with Palestine protests and pronouns – not potholes, policing or putting food on the table.

"That’s why Reform is surging. We’re talking about the issues that actually matter to Brits who’ve been abandoned by the two-party blob.

"Reform’s victory on May 1 proves it. People are switching off the uniparty and switching on common sense."

DO YOU THINK VOTERS ARE MAKING THE SWITCH TO 'COMMON SENSE'? CLICK HERE TO HAVE YOUR SAY IN THE COMMENTS

In the Runcorn and Helsby by-election, Reform’s Sarah Pochin narrowly defeated Labour by just six votes, overturning a previous Labour majority of nearly 15,000.

Analysts have noted that the dramatic swing has highlighted the vulnerability of Labour’s once-solid strongholds and the growing appeal of Reform’s messaging on core issues like housing, immigration, and economic neglect.

George Buchan, founder of GB Insight, said the results "powerfully validate" the IRR/Savanta poll, arguing that Labour’s 2024 general election win was built more on anti-Tory sentiment than genuine support.

Nigel Farage and Sarah Pochin

In Runcorn and Helsby, Reform’s Sarah Pochin narrowly defeated Labour by just six votes

REUTERS

"Despite securing a substantial parliamentary majority, Labour actually received fewer votes in 2024 than in their 2019 defeat," he noted.

"That highlights the fragility of their mandate."

Buchan pointed to growing "buyer’s remorse" among Labour supporters, especially in areas like Doncaster and Durham, where Reform UK made significant breakthroughs.

He said: "Reform has successfully positioned itself as the change candidate in areas where voters feel repeatedly let down."

IRR Chairman Ali Rehman Malik agreed the polling should act as "an urgent call to action" for all parties, but particularly for Labour, which has "lost the confidence of nearly a third of its own voters".

Community issues graph

Labour 'has struggled to offer a coherent narrative that reassures voters and shows genuine understanding of community-level realities', Malik said

GB NEWS

He added: "A great deal of this public dissatisfaction stems from Labour’s persistent failure to communicate its policies with clarity, confidence, and conciseness, particularly on issues that have a direct and tangible impact on local communities.

"Whether it’s the cost of living, housing, or levels of immigration, the party has struggled to offer a coherent narrative that reassures voters and shows genuine understanding of community-level realities."

The IRR/Savanta poll also revealed that a majority of the public believes Labour has failed to grasp how critical national policies are playing out in local communities.

Some 62 per cent of respondents said the Government understands poorly the impact of the cost of living crisis.

However, 58 per cent said they felt the same about immigration, 55 per cent said the same about housing, 52 per cent said the same about employment and healthcare, and 49 per cent said Labour doesn’t understand issues around public transport.

Buchan noted that over 55s - a key voting demographic - were especially critical.

DO YOU THINK LABOUR DOESN'T UNDERSTAND HOW NATIONAL POLICIES ARE AFFECTING LOCAL COMMUNITIES? CLICK HERE TO HAVE YOUR SAY IN THE COMMENTS

Sir Keir Starmer

Buchan pointed to growing 'buyer’s remorse' among Labour supporters

PA

He said: "The data is particularly revealing on immigration, with 72 per cent of older adults believing the Government misunderstands its community impact.

"This demographic votes reliably, and their concerns about immigration's influence on crime (71 per cent overall, rising to 86 per cent among Conservative voters and 81 per cent among Reform supporters) have created fertile ground for Reform's messaging."

When asked what they believe drives crime in the UK, overwhelming majorities pointed to socioeconomic factors.

According to the polling conducted for the People’s Channel, 76 per cent of respondents cited education levels as being a key driver of crime.

However, 75 per cent pointed to economic inequality, 74 per cent mentioned policing standards, 73 per cent listed housing conditions, and 71 per cent said immigration levels play a role.

Voting patterns also appeared to show in the results, especially around immigration, with 86 per cent of Conservative voters and 81 per cent of Reform supporters saying immigration was a key influence on crime, and over half in both groups believing it had a strong impact.

Commenting on the crime findings, former Scotland Yard detective Peter Bleksley told GB News: "As per usual, the people, not the politicians, get it right.

"Those polled live with the consequences of illegal immigration, (a crime in itself), and the other types of crime that blight their lives, from anti-social behaviour, to shoplifting, burglary, car crime, assaults, harassment, and the elephant in the room, fraud.

"Millions of crimes go undetected, criminals operate with impunity, while the police seem determined to patrol the internet, and not the streets.

"The public will not be fooled, they don’t live in the Westminster bubble. Something has to change, the police need to go back to being a crime-fighting force, and not the social service that university-educated, liberal, woke senior officers have turned it into."

Nigel Farage celebrating

Reform's appeal demonstrates broader disillusionment with the political establishment, beyond Brexit alone

PA

Continuing to issue his analysis on the poll, Buchan said the polling and local election results show the shift to Reform is no longer a matter of protest voting.

"What we’re witnessing is a fundamental realignment where traditional party loyalties are being replaced by issue-based voting, particularly in communities that feel overlooked by Westminster," he said.

Reform’s rise, he added, reflects a vacuum left by both major parties.

"The Conservative ‘levelling up’ agenda promised transformation for left-behind communities but failed to deliver.

"Now Labour faces the same credibility gap."