Remember when Stonewall was about standing up for gay people but wound up throwing lesbians and gays under the bus in the name of trans ideology? Remember when Greenpeace was all about saving the planet but decided to become overtly political and threatened the Prime Minister's safety with a dangerous stunt at his private home?
Remember when the Green Party were about protecting the environment but fell silent when we were forced to use those, in my view, worthless masks and pathetic Covid tests which have led to billions of tonnes of plastic languishing in landfills and our oceans? Enter stage left the RSPCA, a venerated 200-year-old institution set up to end animal cruelty. But their latest advert, which feels like a North Korean-style propaganda film, was cruel to anyone who had the misfortune to watch it.
That advert was longer and more boring than Oppenheimer. Anti-meat anti-farming, anti-human. The ad uses a song by Aretha Franklin to sell the message, but I found the whole thing frankly revolting.
Like so many charitable bodies swept up in the tide of progressive liberalism, the RSPCA has become an activist organisation, as proved by this two-minute rant, which basically implies that farming is bad.
Mark Dolan slammed the new advert
GB News
We should probably all go vegan and killing or eating animals is wrong. Glossing over the fact that beef farming, for example, feeds millions of people with great nutrition in the form of meat, milk, butter, cheese and even leather for our shoes, weeding out animal cruelty is of course massively important.
In that, the RSPCA do a fantastic job, but it's not their job to question the existence of farming altogether. I'm sorry guys, but we eat living things.
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In the advert, we're supposed to feel bad for eating chickens as we are shown a vast barn packed with the creatures. Well, it looks alright to me. None of these birds are in cages. They're fed and watered. That part of the advert made me quite hungry.
I was tempted to get KFC on speed dial. Tellingly, the chief executive of the RSPCA, Chris Sherwood, has admitted that whilst recognition for the charity is high, donations are low. I wonder why that would be.
Perhaps it's because like so many charities, the RSPCA has lost sight of its original purpose with echoes of the so-called public information films during Covid.
This advert from the RSPCA feels like so-called nudge messaging in which you're watching the ad and are meant to feel bad about any animal dying. I'm so sorry guys.
The RSPCA has compared cow farming to stepping on a snail in a video which has sparked fury onlineRSPCAThe truth is that farmers raise animals and we eat them. Chickens turn into wings and burgers, salmon find their way into fish pies, and Daisy the cow finds herself in a bolognese.
Yes, all of this propaganda from the RSPCA is utter bolognese if you ask me, watching this ad. Mowing the lawn is bad because it kills bees. Is that the RSPCA's greatest concern?
As kittens are being bundled into wheelie bins and bags of puppies slung into the canal, someone gets in trouble in the ad for swatting a fly with a newspaper. Isn't that what you're supposed to do? I mean, that's my hobby, if I'm honest with you. I find the Guardian particularly good for squashing moths.
Greyhound racing is bad apparently. Well, there could be no fun in the brave new world of woke, and they can't resist the politically correct mantra of kindness.
Anyone who spends more than 11 seconds on Twitter will find that the Be Kind crowd is anything but.
Nature campaigner Chris Packham pops up a man who has previously said it may be time to break the law to save the planet.
His appearance in the ad tells you everything you need to know about the ad, the campaign, and the direction of the charity.
Now, I often donate to the RSPCA and I'm going to continue to do so, I urge you to donate as well so that their brilliant vets and nurses can put squashed hedgehogs back together.
They house injured foxes, reinflate flattened moggies, expose dodgy and cruel farmers, and bring disgusting owners who abuse their pets to justice.
This is work in which the RSPCA is peerless and outstanding, and that's what they should stick to. Protecting animals, not lecturing humans.
This is an organisation which is increasingly about politics, not pooches. It's run by campaigners who want to hound the public.
Now, I don't think they should be put down, but it's time the RSPCA spent some time in the doghouse.