Vegetarians have been returning to their weekly roast chicken and steak due to financial and health strains, new research has revealed.
The vegan obsession has become "generally quite negative" according to experts.
It comes after Heather Mills' VBites went into administration earlier this week - one of at least ten major plant-based food and drink businesses to see financial troubles.
The price of meat-free products such as sausages, fish fingers, fake bacon and other products are the same price or more expensive than real meat.
Vegetarians have been returning to their weekly roast chicken and steak due to financial and health strains, new research has revealedGettyNutritionists also say clients have returned to eating meat because they feel "tired" because "it's very hard to maintain protein intake".
Other firms including Nestle have scrapped their Garden Gourmet plant-based vegan brand in the UK and Innocent stopped many of its dairy-free smoothies.
While Heck has axed 10 out of 12 of its meat-free ranges with its boss admitting shoppers were "not there yet".
According to Sir Paul McCartney's ex-wife Mills, the collapse of her vegan food company was down to "nefarious practices" and a "litany of lies'" from animal-related rivals.
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She said she was devastated by the company’s fall after pouring "blood, sweat and tears" into it.
Celebrity nutritionist Gabriela Peacock says many vegetarians can be left "tired" due to lack of a good source of protein.
"I see a lot of clients that were vegetarian are going back to having a steak once a week, because it's very hard to maintain the protein intake. You become tired," she told the Daily Telegraph.
"It's been very popular to be vegetarian or vegan - [now] I can see quite a big turn. People do understand that actually meat is really not that bad if it's from good sources.
Nutritionists also say clients have returned to eating meat because they feel 'tired' because 'it's very hard to maintain protein intake'
Getty"Generally, they [plant-based products] are made from a lot of additives and some fake proteins - it's very far from a natural vegan diet and from plant-based foods.
"It's been very popular to be vegetarian or vegan. I can see quite a big turn.
"People do understand that actually meat is really not that bad if it's from good sources."