A popular US restaurant chain has reversed their "woke" rebrand after coming under fire from President Donald Trump.
The Southern country-themed chain, Cracker Barrel, announced changes to its logo on August 22, sparking fury amongst many long-time customers.
The original logo featured a much-loved farmer character, referred to as Uncle Herschel, seated on a chair while leaning against a barrel.
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Cracker Barrel's old logo (left) vs the proposed rebranded version (right)
|GETTY
But under the proposed rebrand, Uncle Herschel was set to be hooked, along with the barrel and the words "Old Country Store", being replaced by a simpler version.
The US chain's chief marketing officer, Sarah Moore, said the changes were made to give a "enhanced brand look" in a bid to modernise the company.
The Tennessee-based firm then faced widespread criticism across social media after announcing the changes.
Mr Trump weighed in on the discourse, taking to his Truth Social platform to call on Cracker Barrel to ditch the changes and "admit a mistake" on their behalf.
President Donald Trump took to his Truth Social platform to call on Cracker Barrel to ditch the changes and 'admit a mistake'
| REUTERSThe US President wrote: "They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity.
"Have a major News Conference today. Make Cracker Barrel a WINNER again.
"Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!”
Republican Congressman, Bryon Donalds, joined in Mr Trump's criticism, saying "no one asked for this rebrand" and called on the company to “Make Cracker Barrel Great Again.”
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Bryon Donalds (pictured right) joined in with Mr Trump's critiques, saying 'no one asked for this rebrand' and called on the company to 'Make Cracker Barrel Great Again'
|GETTY
Following the August 22 announcement, Cracker Barrel's share price plummeted by more than 12 per cent last week.
One of the chain's fiercest competitors, Steak 'n Shake, then weighed in, calling on Cracker Barrel CEO Julie Masino to be removed from her post and accused the company of attempting to “delete the personality altogether”.
The company responded to the wide-spread criticism on Tuesday and announced that the rebranding would be scrapped.
On a social media piece, Cracker Barrel said: "We thank our guests for sharing your voices and love for Cracker Barrel.
Donald Trump went on to share an image of himself as Uncle Herschel in a reworked Cracker Barrel logo
|TRUTH SOCIAL
"We said we would listen, and we have.
"Our new logo is going away and our 'Old Timer' will remain.
"At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.
"As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon."
After the U-turn was confirmed, Mr Trump added: "Congratulations 'Cracker Barrel' on changing your logo back to what it was.
"All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!" he said, alongside an image featuring himself as Uncle Herschel.