Netflix introduces new 31 day password rule - and it has serious consequences for your streaming

Netflix are set to put an end to users sharing their accounts.
Netflix are set to put an end to users sharing their accounts.
George McMillan

By George McMillan

Published: 03/02/2023

- 10:59

The streaming giant will begin the roll-out of the new rule globally from April

Netflix has introduced a new rule which could strip some users of access to their account.

The streaming giant launched a clampdown on users who share their passwords with friends and family.

In a quarterly report, they said the widespread account sharing was “undermining” their business.

They began trialling the new scheme in Latin America and off of its success have decided to roll it out globally from April.

FILE PHOTO: The logos of mobile apps, Google, Amazon, Facebook, Apple and Netflix, are displayed on a screen in this illustration picture taken December 3, 2019. REUTERS/Regis Duvignau/File Photo
The new rule will be enforced globally from April.

Netflix will introduce a new “paid sharing” system, where accounts being used in multiple households will be charged an additional £2.40 for each household.

It is currently unclear how the rule would work with users who frequently travel and may watch Netflix on their laptop, iPad or mobile on the go.

Users will be asked to share their “primary location” with Netflix, with all devices on the same Wi-Fi network being given the green light.

Their support page says: “To ensure that your devices are associated with your primary location, connect to the Wi-Fi at your primary location, open the Netflix app or website, and watch something at least once every 31 days”.

Users on other Wi-Fi networks will have to access the same router at least once every 31 days in order to maintain access to their accounts.

If not, the primary user will be sent a code and it will be down to them to send it on to other users if they still want to have access on the account.

They will be required to enter a new code every time they log in to the account.

A woman at home in London watching the Duke and Duchess of Sussex's controversial documentary being aired on Netflix. Harry & Meghan - a six-part docuseries - dropped on the streaming giant at 8am in the UK on Thursday, with the royal family steeling themselves for the revelations in the first three episodes. Picture date: Thursday December 8, 2022.
Users will be required to access the same Wi-Fi system as the primary account owner every 31 days.
Yui Mok

The Netflix support page explains: “When a device outside of your household signs in to an account or is used persistently, we may ask you to verify that device before it can be used to watch Netflix or switch your Netflix household.

“We do this to confirm that the device using the account is authorised to do so.

It continues“Netflix will not automatically charge you if you share your account with someone who doesn’t live with you.”

Netflix has said it will use “information such as IP addresses, device IDs, and account activity from devices signed into the Netflix account” to determine if a device is in the primary household.

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