Jamal Edwards tributes pour in for the entrepreneur and YouTube star following 31-year-olds death

Jamal Edwards tributes pour in for the entrepreneur and YouTube star following 31-year-olds death
20 music
Luke Ridley

By Luke Ridley


Published: 21/02/2022

- 05:37

Mo Gilligan who hosted the Brit Awards earlier this month, called Edwards a 'truly humble and blessed soul' on Twitter.

Comedian Mo Gilligan has led a wealth of tributes from the entertainment industry and beyond for SBTV founder Jamal Edwards – who championed acts including Dave, Ed Sheeran and Jessie J – after his death at the age of 31.

Gilligan, who hosted the Brit Awards earlier this month, called Edwards a “truly humble and blessed soul”.


He wrote on Twitter: “Your legacy will live on for years & you’ve inspired a whole generation. Rest easy Jamal Edwards.”

Che Wolton Grant, better known by his stage name AJ Tracey, also took to Twitter to vent his grief.

The rapper, singer, songwriter and record producer from Ladbroke Grove, west London, said: “RIP Jamal Edwards, West London legend status.”

Awards organisation Mobo said on Twitter: “We are deeply saddened to learn of Jamal Edwards passing. As the founder of @SBTVonline, his groundbreaking work and legacy in British music and culture will live on.

“Our hearts and thoughts are with his friends and family.”

DJ, model and presenter Snoochie Shy, AKA Cheyenne Davide, said: “RIP to Jamal Edwards. One of the kindest, thoughtful and all round great person. Gone way too soon.”

Musician, singer, songwriter, rapper and record producer Elliot Gleave, better known by his stage name Example, said: “Can’t believe you’re gone. 31 years old. Can’t find the words right now.”

Bafta-winning actor writer, director, and producer Adam Deacon, known for his leading role in Kidulthood, said he was “heartbroken” about the death.

He said on Twitter: “Today I was on set when I found out the tragic news that my good friend Jamal Edwards had passed away and I’m honestly heartbroken.

“Jamal was one of the nicest, most down to earth and humble men I’ve met in this industry. He always gave me time even when no one else would.

“He was an inspiration and what he achieved in life was truly remarkable. Thinking of his friends and family at this devastating time. RIP Jamal Edwards.”

Amelia Dimoldenberg, the creator of Chicken Shop Dates, also praised Edwards.

Writing on Twitter, she said: “Jamal Edwards, one of the most generous people I have ever met. Someone who loved music and truly believed in all the joy it brings. Going above and beyond to connect people and bring ideas to life.

“You have shaped culture and changed the lives of others – never to be forgotten.

“Thank you for everything. You will be so greatly missed.”

The official Youtube Twitter account said the industry had “lost a legend”, adding: “Jamal Edwards was an inspiration to so many, supporting artists and shaping culture through @SBTVonline. Sending our condolences to Jamal’s family & community.”

Tributes also extended beyond the entertainment landscape, with Chelsea FC taking to Twitter to pay respects to the Blues superfan.

The football club said: “We’re deeply saddened to learn of the passing of Jamal Edwards. An inspiration to many, we’re honoured that he was part of our Chelsea family.

Blues and England player Reece James added his condolences, writing on Twitter: “Rest in peace Jamal Edwards. I’m lost for words.”

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