A major delivery firm has come under fire from its own customers over its rainbow-themed Pride Month campaign.
DPD has rolled out a string of "delivery icons" including unicorns and rainbow flags as part of its June celebrations - sparking fury from patrons over Pride being "forced down their throats".
One customer voiced his frustration to the Express, saying: "I just want my parcel delivered on time.
"I'm sick to death of having these special days and months pushed on us and forced down our throats!
DPD has rolled out a string of 'delivery icons' including unicorns and rainbow flags as part of its June celebrations
DPD
"Why do we need a unicorn and a rainbow flag? Who actually asked for this?"
The furious patron added: "Just concentrate on delivering my parcel safely and in one piece - which, by the way, didn't happen!"
However, the firm's campaign has garnered support from fans of DPD's Pride Month initiatives.
When the company implemented similar changes last year, some customers responded positively, with one writing on social media: "Well done to DPD for embracing Pride Month!"
MORE WOKE OUTRAGE:
DPD has found support from LGBT customers, however (file photo)
PAIn response to complaints on Facebook, a supporter countered: "No one is shoving anything down your throat, not everything is made specifically with you in mind. If it was a Santa sleigh for the month of December, would you complain they're shoving Christmas down your throat?
"Let those who want to enjoy Pride Month."
DPD has branded itself as a prominent supporter of the LGBT community - and has rolled out Pride Month campaigns every year.
This year's initiatives include partnerships with LGBT organisations, notably collaborating with Gaydio, a radio station serving the gay community.
While the firm's website says: "We're proud to have one of the most diverse and inclusive teams in the country. Diversity is a strength, and for us it's important we reflect the communities we serve.
"Our team includes people from a wide range of backgrounds, cultures and experiences."
DPD has branded itself as a prominent supporter of the LGBT community, and has rolled out Pride Month campaigns every year
GETTY
But the move comes as businesses are turning against diversity drives around the world following Donald Trump's return to the White House.
In April, Danish toy giant Lego quietly removed "diversity and inclusion" terminology from its official reports.
That followed the February news that the vice-chairman of Goldman Sachs announced the bank had axed a diversity rule which excluded white men.
And that came on the same day that entertainment giant Disney ditched its trigger warnings for classic cartoons such as Peter Pan and the Jungle Book.
GB News has approached DPD for comment.
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