B&Q has issued an apology after advertising a bathroom cabinet that's easy to assemble "even if you are a girl".
The sexist product listing for a flatpack bamboo unit appeared on the company's website, prompting complaints from customers.
The massive error comes after B&Q announced its Do The Lift Things (DTLT) campaign, which "showcases tradeswomen breaking down barriers".
The 140cm x 33cm cabinet was shown storing towels, bathroom plants and toiletries, with information describing it as "perfect for saving space" with a "slim design to fit in almost any corner".
B&Q have been forced to apologise
Wikimedia
It further stated: "Three shelves provide plenty of storage to keep essentials organised and neat, and the cabinet door provides added privacy.
"Easy to assemble the cabinet even if you're a girl."
The item had no reviews or ratings prior to its removal.
A B&Q spokeswoman responded to the incident, stating: "We apologise for any offence caused by this inappropriate description of a product offered by a third-party seller."
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The initiative contradicts B&Q's DTLT campaign, launched in March to coincide with International Women's Day, which was designed to "highlight the new movement of women in trades, while spotlighting the barriers preventing more girls and women entering the field".
As part of the campaign, B&Q pledged £1million to fund trade apprenticeships across various sectors, including carpentry, plumbing, painting and decorating.
Director Amelie Gallichan-Todd said at the time: "With only two per cent of trade professionals being women, B&Q is committed to tackling this gender imbalance.
"By showcasing successful women in these roles, we hope to inspire the next generation to pursue careers in trades, challenging stereotypes and changing perceptions."
B&Q's product information stated that it is 'easy to assemble the cabinet even if you're a girl'
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The incident raises questions about B&Q's commitment to gender equality, despite the company's stated progress in its gender pay gap report last year.
In that document, B&Q claimed: "We're proud of the progress we're making.
"This is supported by 44 per cent of our management roles being occupied by women."
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