Asda has slashed the size of its Just Essentials budget range by 24 items including their 70p dishwasher tablets and lemonade which have started to disappear from shelves.
The major supermarket launched the new basics range, Just Essentials, last year replacing its Smart Price brand with 50 per cent more items.
Asda is set to remove some of its Just Essentials range including their mild white cheddar cheese for £2.79.
A spokesperson for Asda said: "We launched Just Essentials over a year ago to make sure our customers could get the essentials they needed at great prices.
Asda is set to remove some of its Just Essentials range including their mild white cheddar cheese for £2.79
PA"Since then, we’ve changed a small number of products within the lineup for others to ensure the best choice and value for our customers – by removing some lines and adding others."
The move follows similar reductions by other major UK supermarkets which have also slashed their basics range.
Tesco’s “value” range was introduced in 1993 but was phased out in 2018.
The original range had around 550 essential items but the new brands now only offer customers 113 budget items.
The major supermarket launched the new basics range, Just Essentials, last year replacing its Smart Price brand with 50 per cent more items
PASainsbury’s former “basics” range used to have around 600 items, however the brand’s new budget range only offers 202 products.
The supermarket also offers an Aldi Price Match campaign which features 370 items to the low-cost brand.
Similarly, Morrisons has removed 30 items from its Savers range, with the total number of products in the range cut from 250 to 220.
A spokesperson for Morrisons said: "Our Savers range continues to offer customers great value on the products they buy every day. We're continuing to invest in the brand and expand the range to meet our customers' needs."
