Good news for High Street as shoppers could get £15 boost by buying from small businesses

Busy UK High Street in pictures

American Express if offering up to £15 in credit if they shop in-store at selected small businesses

Jessica Sheldon

By Jessica Sheldon

Published: 17/11/2023

- 09:54

Updated: 17/11/2023

- 10:06

Members of the public can earn £5 back in credit if they spend with selected businesses

UK shoppers are being encouraged to support local businesses, with the chance to get up to £15 back by choosing to “shop small” next month.

Supporting Small Business Saturday and championing the High Street, American Express (Amex) is offering its Shop Small Offer again this year.

Between December 1 and 3, 2023, American Express UK Cardmembers will get a £5 statement credit when they spend £15 or more at participating small businesses across the UK.

The offer can be used up to three times, once per participating small business location.

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American Express Shop Small sign

American Express has announced the return of the Shop Small offer this December


It means card holders could get up to £15 back in statement credits.

New research from American Express shows that 79 per cent of UK adults think it’s important to support local businesses when shopping this Christmas.

Harry Mole, Vice President at American Express, said: “Our research shows there is a strong desire among shoppers to support small businesses which sit at the heart of our local communities.

“We’re proud to champion them once again with our Shop Small campaign which offers Cardmembers cashback on their festive and everyday shopping, while encouraging all-important footfall on the high street.

“Over this crucial shopping period, we invite our Cardmembers to show their love for the places that make our villages, towns and cities so special."

To qualify, cardmembers will need to enrol for the Shop Small Offer, something they can do from today, through the Amex App or their online account.

Shoppers must have saved the offer to their card before they spend at the small business in order to get the statement credit.

People can search for participating businesses via the Shop Small Map.

Joe Sugg in American Express Shop Small campaign photo

American Express usually runs the Shop Small campaign offer twice a year


In a boost for the UK High Street, the offer is only valid for purchases made on-site or in person at participating UK small businesses.

Purchases made online from the small business’ website won’t qualify for the offer.

Terms and conditions do apply. Credit card holders need to clear their statement balance in full each month to avoid being charged interest.

The Shop Small campaign usually runs twice per year, with Amex members able to get up to £25 cashback, via transactions with five different participating small businesses in June this year.

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