Waitrose has introduced eight new products inspired by viral cooking trends and customers' growing desire to recreate popular Asian dishes.
The latest additions will form part of the Cooks' Ingredients range, which aims to "elevate every meal with a pinch of spice, a spoonful of sauce or a flash of flavour".
As the supermarket reports soaring demand for Korean and Japanese cuisines among customers, the latest additions aim to facilitate a taste of Asia at home.
The new range includes Korean-inspired Bibimbap Sauce, Hot Honey Gochujang, and Salt & Pepper Seasoning.
'Elevate every meal with a pinch of spice, a spoonful of sauce or a flash of flavour'
Waitrose
Trends Manager at Waitrose, Emilie Wolfman, said: "We know that Korean cuisines have sparked customer interest as they experiment with fermented and umami flavours, meaning that our new Cooks’ Ingredients Korean Inspired Bibimbap Sauce and Cooks' Ingredients Hot Honey Gochujang will be a perfect addition to any food lover’s pantry."
TikTok searches for Japanese Chicken and Japanese Recipes have surged by 340 per cent and 1,000 per cent, respectively, in just one week.
The supermarket reported that its Japanese-inspired Ottolenghi Miso Pesto Cooks’ Ingredients White Miso is already popular with shoppers.
It predicted that as Cooks’ Ingredients Miso Tomato Paste joins the lineup, it is set to be a pantry "staple" for many.
For those keen to "dial up the heat", Waitrose has announced the long-awaited Cooks' Ingredients Sriracha Sprinkle.
This comes as shoppers ramp up their searches for Sriracha Mayo and Sriracha Sauce on the Waitrose website.
TikTok searches for Salt and Pepper recipes have increased by a whopping 468 per cent in the last week alone, with budding chefs eager to whip up flavourful Chicken Wings, Squid, and Tofu.
As demand soars, Waitrose hopes its new Salt & Pepper Seasoning will "prove popular with our customers looking to recreate these dishes at home".
Waitrose's new Cooks' Ingredients products
- Cooks’ Ingredients Sri Lankan Style Curry Paste (190g) - £2
- Cooks’ Ingredients Korean Inspired Bibimbap Sauce (195g) - £2
- Cooks’ Ingredients Moroccan Style Falafel Mix (150g) - £2
- Cooks’ Ingredients Hot Honey Gochujang (105g) - £1.85
- Cooks’ Ingredients Tomato Miso Paste (100g) - £2
- Cooks’ Ingredients Sriracha Sprinkle (50g) - £1.70
- Cooks’ Ingredients Salt & Pepper Seasoning - £1.60
- Cooks’ Ingredients Tom Yum Paste (180g) - £2.50
Cooks' Ingredients Product Developer at Waitrose, Sarah Lourence, commented: "We know that our customers love to cook good food at home, and we are seeing more of them looking to recreate recipes from trips abroad.
"Sometimes it can be quite a challenge to find the more niche ingredients in supermarkets, so we have made sure to include those cuisine staples in our Cooks' Ingredients range.
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Shoppers can snap up the new Cooks' Ingredients products in Waitrose shops and online
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"With these new additions, we've allowed our customers to really elevate their recipes and recreate those iconic meals that they are craving.
"Whether it is a Thai Tom Yum soup, or a Sri Lankan Curry, our customers will be able to find those ingredients in Waitrose."
Shoppers can snap up the eight new Cooks' Ingredients products in Waitrose shops and online, with select products also available on Deliveroo, Uber Eats, and Just Eat through Waitrose.
In other Waitrose news, the supermarket recently announced its 2025 summer lineup.
