McVitie's has unveiled a vibrant new addition to its beloved biscuit range with the introduction of limited-edition Pink Digestives featuring a raspberry and cream flavour coating.
The launch marks a significant moment for the British biscuit manufacturer, coming shortly after the company celebrated a century of its iconic Chocolate Digestives.
The new pink-coated treats represent a bold departure from tradition whilst maintaining the classic Digestive base that has made McVitie's a household name across Britain.
This fruity reinvention aims to capture the imagination of both loyal fans and new consumers seeking innovative flavours in their teatime treats.
The biscuits are topped with a smooth raspberry and cream-flavoured coating
MCVITIE'S
The biscuits are currently available exclusively at Sainsbury's stores, with a nationwide rollout planned for July 21 when they will reach shelves at other UK retailers.
Each pack contains 15 biscuits and carries a recommended retail price of £2.35, though shoppers can currently purchase them at a promotional price of £1.85.
The Pink Digestives feature McVitie's signature golden-baked biscuit base topped with a smooth raspberry and cream-flavoured coating.
The company has positioned these limited-edition treats as ideal companions for summer sporting events, social gatherings, or outdoor picnics, capitalising on their eye-catching appearance and nostalgic flavour combination.
Benazir Barlet-Batada, Marketing Director at McVitie's, explained the thinking behind this colourful innovation: "As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite.
"Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike."
The limited-edition status of these biscuits suggests they may become sought-after items amongst collectors and enthusiasts of British confectionery.
McVitie's decision to experiment with fruit flavours demonstrates the company's willingness to evolve whilst respecting its heritage.
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The biscuits are currently available exclusively at Sainsbury's stores
PAIn other news, M&S Foodhall has unveiled its Collection Roasted Garlic Aioli as part of an expanded summer condiment range designed to enhance outdoor dining and family meals.
The premium aioli combines olive oil, free-range eggs and roasted garlic to create a versatile accompaniment suitable for spreading, dipping and dunking.
The retailer has positioned the product as an essential addition to summer dining occasions, from casual snacks with baguettes to more elaborate dinner preparations.
The launch forms part of a broader expansion of the supermarket's condiment selection, with several new sauces introduced to stores in recent weeks.
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