Marks & Spencer has advised devout fans to brace themselves for "serious indulgence" as it rolls out a dessert favourite with a rich, creamy twist.
The supermarket has taken its viral bakery cookies to the next level by turning them into Cookie Cups, much to the delight of British shoppers.
The desserts are currently available in stores across the nation with three flavours: Raspberry and White Chocolate, Extremely Chocolatey, and Hazelnut Praline.
Promising "viral cookies meet cheesecake for some serious indulgence", the company shared the good news on Instagram, saying: "Our Cookie Cups have landed, and in a UK first, we've married chewy cookie and smooth cheesecake for dessert to be remembered.
All flavours can be found in M&S Foodhalls or on Ocado UK
Instagram/@marksandspencerfood
Cookie Cups flavours
- Raspberry and White Chocolate Cookie Cup: a chewy white chocolate chip cookie, filled with white chocolate cheesecake and fruity raspberry compote
- Extremely Chocolatey Cookie Cup: a chewy chocolate cookie, filled with chocolate cheesecake and creamy milk chocolate sauce
- Hazelnut Praline Cookie Cup: a chewy chocolate chip cookie, filled with vanilla cheesecake and chocolate Praline sauce
And shoppers are already incredibly pleased with the sweet treats, with one feverish fan declaring: "I need the chocolate cookie one!"
Plenty of TikTokers have also taken to the video-sharing platform to praise the unconventional twist on the desserts.
Online creator Amy Barry rushed to her local store to pick up one of each flavour and was "brokenhearted" to find out that they were sold out of the chocolate cookie cups.
As soon as she took a bite out of the praline cookie, she gasped: "I think I just died and went to heaven - it's filled with cheesecake!"
Amy urged followers to 'run to M&S' after trying the new desserts
TikTok/@amybarry.xo
She urged followers to "run to M&S", asking the supermarket to restock the chocolate flavour.
The white chocolate and raspberry treat has also been fawned over, with one commenter saying: "I'll have the White Chocolate and Raspberry as my birthday cake, please."
Another said that the desserts were "absolutely not a healthy find but a must", while another eager shopper said: "I’ll take one of each and the diet starts next week."
Given the products' dairy content, however, many were keen on the company producing a dairy-free equivalent sweet treat so that even more of their fans can get in on the action.
Marks & Spencer responded to the barrage of comments, promising to pass over their suggestion to the team, teasing that they would "see what they can do".
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