Asda follows Tesco, Aldi and Sainsbury's with new on-the-go store rollout
Asda has opened its second Asda Express store
ASDA
Asda has opened its second Asda Express store and hundreds more are set to be rolled out.
This will give Asda prices in cities and residential areas.
The second Express store has opened this week at Tottenham Hale, north London.
The rollout of Asda Express stores follows in the footsteps of other supermarket brands.
Asda will open around 300 more stores by the end of 2026
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New locations are also confirmed to open this year in Wiltshire, Essex and Surrey.
Shoppers can already find convenience stores such as Tesco Express branches, Aldi Local, Sainsbury's Local and Morrisons Daily stores.
Asda will now break into this market with more local stores.
The branches will stock around 3,000 products focusing on essentials.
Shoppers can pick up essential groceries, fresh and chilled foods, Asda Extra Special products and beers, wines and spirits.
Those visiting can also pick up food on the go, a range of ready meals and £10 dine in meal deals.
Asda’s co-owner Mohsin Issa said: “A key part of our growth strategy is to provide customers with more opportunities to shop at Asda closer to where they live or work.
"With more than three quarters of the UK population visiting a convenience store in the last 12 months, the potential for growth in this market is significant.
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Asda shoppers will be able to pick up essentials on the go
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"Our ambition is to become the convenience destination of choice by providing shoppers great value and a comprehensive and convenient range of products and services under one roof.”
Asda recently expanded its food-to-go service where shoppers can pick up fresh coffee, sandwiches and cakes.
The items will be available to buy at a concession at the front of participating stores.
Hungry shoppers can pick up breakfast, lunch and afternoon snacks.