Celebrity Big Brother was back with its first episode of the week tonight and the drama-packed instalment saw Sharon Osbourne given a special task.
As the second week commenced, all the housemates had to nominate someone to go and one in particular frustrated fans.
Day seven of Celebrity Big Brother saw the housemates picking someone to be up for elimination, and Osbourne, unbeknownst to the others, was watching as each person voted.
In the end, the names which cropped up the most were Lauren Simon with eight votes, followed by ZeZe Millz and Louis Walsh with four.
At the start of the show, Osbourne, 71, was informed she’d be involved in a huge twist.
“Sharon, today the housemates will nominate. Big Brother is allowing you to watch all of the housemates nominations from the privacy of your bedroom,” Big Brother told the TV personality.
Lauren Simon also fumed that she hadn't been asked about her products
ITV
It continued: “You are not permitted to tell the other housemates about watching nominations or anything about this conversation.”
Osbourne is then seen watching some of the votes, reacting as Ekin-Su Cülcüloğlu explains: “I’ve come from a show called Love Island - I’ve lived and breathed drama and bitchiness. I’m done with it.”
One person’s votes seemed to annoy viewers more than others, and TV personality Simon’s reasons for voting people out caused a backlash.
She claimed Millz had made "zero effort with me," and went on to fume that she hadn't asked her about her career outside of reality television, such as her product lines.
Sharon was given a difficult task
ITV
Taking to social media fans ripped into Simon’s reasons, with one writing: “Not Lauren using nominations to plug her line of products #cbb #cbbuk #bbuk.”
“I'm absolutely f***ing cackling at Lauren nominating someone cos they didn't ask about her products that's so mother of her what a huntrepreneur #CBB,” another penned.
“Not Lauren using the nominations to promote her brand #CelebrityBigBrother #CBBUK #CBB,” a third pointed out.
Another remarked: “Wow. Lauren plugging her home range mid nomination. Why would anyone give one about that? #cbb #cbbuk.”
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ZeZe was among the names that kept cropping up during nominations
ITV
“Lauren is still going on about the orange incident trying to make orange-gate a thing my god get over it #CBBUK #CBB,” someone else fumed.
“Lauren’s upset because ZeZe hasn’t asked her about… her diffusers? Jesus Christ #celebritybigbrother #CBB #cbbuk,” another shared.
On Friday, Kate Middleton’s uncle Gary Goldsmith became the first star to be evicted from the series.
It came after Osbourne put Goldsmith up for eviction during Wednesday night's show after claiming she thought he felt uncomfortable and insecure in the house.
Walsh and Simon ended up being in the danger zone, and as Osbourne had to pick one of the three to save, she selected Millz.
In a harsh twist, she had to pick a different housemate to be the third up for elimination and chose Fern Britton.