A cremation provider has vowed to ease the burden on families at the end of life with a simple and transparent service.
Simplicity Cremations, which is owned by one of Britain's largest funeral providers, Dignity Funerals Ltd, keeps its crematoria local and operates across 45 modern facilities in England and Scotland.
Zack Sullivan, managing director at Simplicity Cremations, revealed the service takes care of all the essential arrangements and looks to provide family members with much-needed transparency.
He told GB News: "A Simplicity funeral plan ensures that we have the cremation and then the return of the ashes to the family who can then make their own arrangements for a celebration of life service that better reflects their own wishes."
Simplicity Cremations's low-cost funeral plan costs £1,799, making it up to £296 cheaper than other leading direct cremation providers*.
The company also prides itself in not including any hidden fees, instead choosing to be upfront about its prices.
"It's a direct cremation and that means that when the time comes you're able to make a call to one of our team and they ensure the collection, care, and cremation of the individual and then the return of the ashes to the family," Mr Sullivan said.
"And all of this is done with clear and transparent prices by our UK-based teams."
Zack Sullivan suggested Britons are turning to Simplicity Cremations due to the personalisation it offers
|GB NEWS
Comparing the service to others, Mr Sullivan added: "A traditional funeral often includes a lot of extras that can add complexity and inevitably cost.
"Those are things like a ceremony at a crematoria, hearses, and limousines."
Mr Sullivan also suggested Britons are turning to Simplicity Cremations due to the personalisation it offers.
The firm's managing director told GB News: "I think people are looking for more simplicity in their lives.
Simplicity Cremations has vowed to ease the burden on families at the end of life with a simple and transparent service
|GB NEWS
The firm's managing director told GB News: "I think people are looking for more simplicity in their lives.
"I think there's a big consideration around transparency of pricing and costs and people ultimately are looking for more personalisation.
"Simplicity Cremations allows you to plan the funerals that you wish and allows you to have a separate celebration of life ceremony that better reflects you and your family."
Mr Sullivan also says customers will feel the "burden" lifted off their shoulders.
Zack Sullivan says customers will feel the "burden" lifted off their shoulders
|GB NEWS
He said: "It removes an awful lot of burden from them. It ensures that during what is a very difficult and stressful time, plans are in place.
"And also ensures that the costs are all taken care of, alleviates financial pressure so that they can get on with planning the service and the celebration that they really want."
Simplicity Cremations offers its services to customers anywhere in mainland England, Scotland and Wales.
Customers have the option to either have the ashes hand-delivered or collect them from one of 45 sites.
Locations listed by Simplicity Cremations include those in Beckenham, Birmingham, Bishop Auckland, Bodmin, Braintree, Brentwood, Brighton, Bury, Chichester, Chorley, Crawley, Derby, Driffield, Dundee, Enfield, Exeter, Eyemouth, Folkestone, Glasgow, Grantham, Holytown, Hull, Irvine, Lancaster, Leatherhead, Lichfield, Loughborough, March, Moray, Newham, Newark, Northampton, North Waltham, Norwich, Nuneaton, Oxford, Rotherham, Sheffield, Shrewsbury, Stockport, Stourport-on-Severn, Telford, Wandsworth, Wells, and Weston-Super-Mare.
Find out more about Simplicity Cremations here.
Simplicity Cremations is a trading name for Dignity Funerals Limited. Dignity Funerals Limited is authorised and regulated by the Financial Conduct Authority under Firm Reference Number 967130.
*Figures correct as of 15/5/26