Nike to cut 1,400 jobs in major company overhaul

Patrick O'Donnell
Thu, 23 Apr 2026 20:57:18 +0000

Nike has confirmed plans to cut around 1,400 jobs as part of its latest restructuring efforts, representing its second round of layoffs in 2026.

Earlier today, the athletic footwear company announced the majority of job cuts will take place in the company's technology division.

While the number of roles being reduced in the UK are unknown, it is understood the layoffs will impact roles in North America, Europe, and Asia.

Venkatesh Alagirisamy, the company's CEOO, claimed the redundancies were part of Nike’s broader “Win Now” turnaround strategy.

He said: “Collectively, these changes will result in a reduction of approximately 1,400 roles in global operations, with the majority in technology.

"These reductions are very hard for the teammates directly affected and for the teams around them, too."

Chief executive Elliott Hill has been attempting to reverse years of declining sales at the American retailer.

Staff affected by the cuts span North America, Asia and Europe, accounting for under 2% of Nike's worldwide workforce.

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The restructuring aims to overhaul Nike's technology operations while modernising its air manufacturing processes, according to the COO's communication.

Converse Footwear will see some of its operations relocated as part of the shake-up, with materials supply chain work being absorbed into the company's existing footwear and apparel supply chain divisions

Despite this latest business move, Mr Alagirisamy asserted that "this is not a new direction" for the company.

A company spokesperson explained the job losses are intended to position Nike more effectively for the current sporting landscape and drive growth.

Notifications to affected workers began today.

These latest redundancies follow 775 job losses announced in January, which predominantly affected distribution centres across the United States as Nike accelerated its automation efforts.

The company described those cuts as essential to achieving "long-term, profitable growth."

Prior to that, a separate round of reductions last summer impacted fewer than 1% of Nike's corporate employees as part of broader business realignment efforts.